With so many options becoming increasingly available, finding the right matcha powder can feel like a challenge.

Whether you’re new to matcha or have dabbled a little but want to take your experience to the next level, we’ve put together a few things to look out for when buying matcha. Think of it as a guide to help you make more informed choices and elevate your matcha game!

1. Ceremonial Grade vs. Culinary Grade Matcha

One of the first things to consider when buying matcha is whether you’re looking for ceremonial or culinary grade. While both grades come from the same plant, the difference lies in the leaves selected and how they are processed.

Ceremonial grade matcha is made from the youngest, most delicate leaves at the top of the tea plant, from the first harvest in Spring. These leaves are shade-grown, often handpicked, and carefully stone-ground to preserve their vibrant colour and nutrient profile. This results in a fine, bright green powder that is smoother and more naturally sweet. Ceremonial matcha is typically higher in antioxidants, particularly a type called EGCG (epigallocatechin gallate), which is known for its powerful health benefits like reducing inflammation, boosting metabolism, and supporting overall cellular health. This grade is traditionally enjoyed on its own, simply whisked with water, to fully appreciate its umami notes and sweet, smooth finish.

In contrast, culinary grade matcha is made from older, more mature leaves lower on the plant. These leaves have a slightly different chemical composition, resulting in a stronger, more bitter taste and a less vibrant colour. While this makes culinary grade suitable for adding to recipes, smoothies, and baked goods, it’s not ideal for sipping. It also tends to have a lower concentration of beneficial compounds like L-theanine and EGCG due to the leaf selection and processing.

So, why choose ceremonial grade if you’re focused on health? The difference in quality means more than just taste. Ceremonial grade matcha retains higher levels of chlorophyll, amino acids like L-theanine (which promotes relaxation without drowsiness), and antioxidants, all of which contribute to its health advantages. With our ceremonial grade matcha, you get a versatile product that not only delivers maximum health benefits but also a premium flavour experience.

At Zenergi Matcha, our ceremonial grade is crafted specifically to be enjoyed both ways—alone as a traditional tea or with milk for a beautifully balanced latte. This flexibility allows you to explore the full spectrum of matcha while ensuring you get the most out of each cup, both in flavour and nutrition

2. Pay Attention to Color and Aroma

When it comes to matcha, appearance matters! High-quality matcha is a vibrant, bright green, indicating that it’s rich in chlorophyll. Dull or yellowish matcha can signal that it’s either low quality or has been oxidized. You should also pay attention to its aroma. Good matcha has a fresh, grassy scent with a hint of sweetness. If you find the powder smells a bit fishy or musty, that’s your cue to steer clear!

3. Understand the Origin

Matcha’s origin plays a significant role in its quality. Different regions in Japan have their own approach to growing and producing matcha, and that affects the flavor and texture. We source our matcha from Uji, Japan, which has a long-standing history of producing some of the highest-quality matcha in the world. The climate, soil, and centuries-old tradition make Uji-grown matcha particularly special.

When purchasing, try to look for information about where the matcha is grown and if the region is not specified, there is a good chance this is a blend from multiple different regions sourced from a wholesaler. Knowing this can offer insights into the quality and flavour profile you can expect.

4. Check for Additives or Blends

Not all matcha powders are 100% pure! Some brands mix additives, like sugar or powdered milk, to cut costs or appeal to different taste preferences. Always check the ingredient list as many of these still claim to be ‘ceremonial grade matcha’ even if it is the last ingredient on the list. Pure, high-quality matcha should have a single ingredient: green tea leaves. If you’re unsure, don’t hesitate to ask or research the brand’s practices.

5. Sustainability and Farming Practices

These days, we’re all a little more mindful of what goes into our cup and its impact on the world. Choosing matcha from farms that practice sustainable and pesticide-free methods not only ensures a cleaner product but also helps support responsible agriculture. At Zenergi Matcha, we work closely with a small family tea farm in Uji that follows these principles. The result? A cleaner, richer matcha experience you can feel good about mentally and physically.

6. Taste Is King: Always Trust Your Palate

At the end of the day, your personal taste should guide you. If you prefer a more savoury profile, look for a blend that emphasizes umami. For those who love a hint of natural sweetness, opt for a single-cultivar matcha that brings out these delicate notes. Sometimes the best way to find your matcha soulmate is to try a few different types and see what you love most.

Finding Your Perfect Matcha

Buying matcha doesn’t have to be complicated. Keep these points in mind and don’t be afraid to ask questions when shopping. By paying attention to quality indicators like grade, colour, origin, taste, and ingredients and you’ll be well on your way to enjoying a more satisfying cup of matcha.

At Zenergi Matcha, we’re passionate about helping you discover and enjoy the best matcha experience possible. If you ever have questions or need guidance, we’re here to help! Happy matcha hunting. 🍵